Keza Studio · 24 August 2026

SureReach Ltd / UK Technology Leadership & Digital Health Readiness

Overview/01 Executive Summary

01Executive summary

A UK technology leadership partner, not simply a consultancy

10-12 weeks · £12,000 all inOptional retainer · £800/mo

Keza Studio is pleased to present this proposal to support SureReach Ltd's market entry into the United Kingdom healthcare market.

Having reviewed SureReach Ltd's objectives and discussed your ambitions for entering the UK digital health ecosystem, we believe the greatest value we can provide is not simply as a technology consultancy, but as your UK technology leadership and delivery partner.

Our role is to build the MVP and, alongside it, bridge the gap between where the prototype is today and the technical, regulatory and operational requirements of delivering digital healthcare solutions within the NHS and wider UK healthcare sector.

This will include assessing where any current or planned SureReach Ltd functionality falls within the UK medical-device regulatory framework overseen by the Medicines and Healthcare products Regulatory Agency (MHRA), particularly where software or AI functionality performs, supports or influences a medical purpose.

Where this is applicable, we will help SureReach Ltd establish its initial regulatory position, understand the likely technical and engineering implications, identify the documentation and evidence that may be required, and lay the groundwork for the device work planned for Years 2 and 3.

The outcome is a MVP that is secure, scalable, appropriately governed and ready for UK deployment, owned outright by SureReach Ltd, with the option of continuing UK technical leadership afterwards.

This proposal therefore outlines a three phase engagement: the full MVP build, UK technical and digital health readiness assurance carried out inside it rather than as a separate assessment stage, and an optional ongoing Fractional CTO / UK Technical Lead retainer after launch. The build and the readiness work run together over 10 to 12 weeks under a single all-in fixed fee of £12,000.

Proposal record

Client
SureReach Ltd
Prepared by
Keza Studio (Keza Studio Group Ltd)
Author
Francis
Scope
UK Technology Leadership, Digital Health Readiness & Full MVP Build
Date
24 August 2026
Version
v1.2
02Objectives

What this engagement is designed to achieve

The engagement is designed to help SureReach Ltd:
  1. 01Successfully establish its UK technology operation and set the foundation for expansion into other countries.
  2. 02Accelerate market entry into the NHS and wider UK healthcare market.
  3. 03Build the prototype into a standard MVP fit for UK healthcare deployment.
  4. 04Align the MVP with UK regulatory, clinical-safety, information-governance and security expectations.
  5. 05Establish an initial MHRA / Software as a Medical Device regulatory readiness where applicable.
  6. 06Complete the regulatory and operational groundwork in Year 2 for device introduction in Year 3.
  7. 07Improve software quality, scalability and operational resilience.
  8. 08Establish robust CI/CD, release-management and production-governance processes.
  9. 09Provide experienced UK technical leadership without the immediate need for a full-time CTO.
  10. 10Establish a prioritised roadmap for progressing from the current prototype to UK market readiness and entry into other markets (Portugal, Republic of Ireland, Finland, Liberia, DRC and Nigeria).
03Our approach

Build and assess together, then lead

A three phase engagement over 10 to 12 weeks: the build delivers the MVP, the readiness work is built into it rather than run as a separate assessment stage so architecture, security and UK healthcare findings are designed in as we go, and the fractional CTO retainer is available afterwards if SureReach Ltd wants it.
Phase 1Weeks 1-12, inside the build, no separate fee

UK Readiness Assurance, built into the build

Architecture, security, UK healthcare readiness and the initial regulatory position are reviewed as the MVP takes shape, and each finding becomes a build decision recorded once.

Included in the all-in fee

See what it covers
Phase 2Weeks 1-12

Full MVP build

The MVP delivered across four stages under a documented IEC 62304 lifecycle, with all intellectual property vesting in SureReach Ltd on creation.

£12,000 all in, with Phase 1

See what it covers
Phase 3Optional, after launch

Fractional CTO / UK Technical Lead

An optional retainer SureReach Ltd can take up at handover: ongoing technical leadership for the UK operation, held by the same person who led the build.

£800 per month

See what it covers

By the end of Phase 1, SureReach will know

  • where the prototype is today;
  • where it needs to be for the UK;
  • what the major technical, regulatory and operational gaps are;
  • what needs to happen first;
  • which activities can be undertaken independently;
  • which activities require specialist external support;
  • and the likely investment and delivery roadmap required.
04Phase 1 · Workstream 01

Technical Architecture Review

An assessment, carried out as we build, of whether the current architecture is a suitable foundation for UK deployment.
Phase 1

Reviewed

  • Overall application architecture
  • Cloud infrastructure
  • Hosting environment
  • Data architecture
  • API strategy
  • Scalability
  • Performance
  • Reliability
  • Disaster recovery capability

The review will establish whether the current architecture provides a suitable foundation for UK deployment and identify areas requiring remediation or redesign.

Where the current prototype already has infrastructure or scalability modelling, we will review and validate that rather than unnecessarily recreating it, and extend it to address UK-specific requirements where appropriate.

05Phase 1 · Workstream 02

Engineering Review

Assessing the technical state of the prototype: code quality, tests, documentation, dependencies and release practice.
Phase 1
  • Source-control strategy
  • Code quality
  • Coding standards
  • Technical debt
  • Test coverage
  • Documentation
  • Release processes
  • Dependency management
  • Change-control processes
  • Build reproducibility
  • Environment parity
  • Traceability from requirement to release
06Phase 1 · Workstream 03

Security Assessment

Reviewing the controls in place today, and what UK healthcare assurance will require.
Phase 1

Security controls reviewed

  • Identity and access management
  • Infrastructure security
  • Application security
  • Secrets management
  • Vulnerability management
  • Logging and monitoring
  • Backup strategy
  • Security governance
  • Privileged access
  • Data encryption
  • API security
  • Production access controls
  • Incident-management processes

Preparing SureReach for

  • Cyber Essentials Plus
  • NHS Data Security and Protection Toolkit
  • NHS procurement expectations
  • Appropriate penetration testing
  • Security assurance expected of healthcare technology suppliers
07Phase 1 · Workstream 04

Deployment & DevOps Assessment

Establishing confident, repeatable and auditable deployments while reducing operational risk.
Phase 1
  • Source control and branching strategy
  • Continuous Integration (CI)
  • Continuous Delivery / Continuous Deployment (CD)
  • Automated testing
  • Release management
  • Development, Test, UAT and Production environments
  • Infrastructure as Code
  • Configuration management
  • Secrets management
  • Deployment approvals and governance
  • Software versioning
  • Release traceability
  • Rollback and recovery procedures
  • Monitoring, logging and observability
  • Production support processes
  • Incident management
  • Backup and disaster recovery

Our objective is to establish a modern DevOps capability that enables confident, repeatable and auditable deployments while reducing operational risk.

This becomes particularly important if any part of the SureReach Ltd product falls within medical-device regulation, because changes to safety-relevant software must be appropriately controlled, tested, documented and traceable.

The deployment pipeline will therefore be designed not simply for development speed, but to provide the foundations for the level of engineering governance expected within regulated healthcare environments.

08Phase 1 · Workstream 05

UK Healthcare Readiness

What SureReach must be able to demonstrate to NHS organisations and their assurance teams.
Phase 1
  • NHS interoperability requirements
  • Clinical safety processes
  • Applicability assessmentDCB0129
  • Deployment considerationsDCB0160
  • Information governance
  • UK data-protection requirements
  • Healthcare hosting considerations
  • NHS procurement and assurance expectations
  • DSP Toolkit readiness
  • Cyber Essentials Plus readiness
  • Accessibility considerations
  • Future NHS integration opportunities
  • Security governance
09Phase 1 · Workstream 06

MHRA & Medical Device Readiness

SureReach Ltd plans to introduce devices in Year 3, with the regulatory requirements and operational groundwork completed in Year 2. The work in this engagement is the foundation for that: it establishes the regulatory position and builds the evidence trail the device programme will rely on.
Where applicable

This engagement

Foundation

Intended purpose drafted, likely qualification and classification direction established, and the IEC 62304 lifecycle and design history file opened so evidence accumulates from day one.

Year 2

Groundwork

Regulatory requirements and operational groundwork completed: documentation set built out, risk management and change control operating, quality processes and specialist support in place.

Year 3

Device introduction

Devices tested and introduced, supported by the evidence trail, clinical safety artefacts and supplier information prepared in the preceding years.

Activities

  1. 01Draft the MVP's intended purpose, target users, clinical context and intended claims.
  2. 02Assess whether relevant functionality may constitute Software as a Medical Device (SaMD) and identify the likely classification direction ahead of the Year 3 device introduction.
  3. 03Review the implications of clinical decision-support, monitoring, alerting and AI functionality where applicable.
  4. 04Design the MVP so the supporting technical evidence accumulates as it is built: software requirements, architecture, risk management, testing, traceability, cybersecurity, usability and change control.
  5. 05Set out the regulatory and operational groundwork to be completed in Year 2, and the engineering and documentation work it depends on.
  6. 06Identify where specialist medical-device regulatory support or conformity-assessment expertise will be required, and when it needs to be engaged.

Outputs

  • Draft Intended Purpose Statement
  • Initial MHRA / SaMD regulatory position
  • Indicative qualification / classification direction
  • Regulatory and technical documentation gap matrix
  • Year 2 groundwork plan leading to Year 3 device introduction

Important boundary

The objective of this phase is to establish a clear initial regulatory position and practical roadmap. It does not include formal regulatory advice, MHRA registration, conformity assessment or delivery of a complete Class IIa / Class IIb certification programme. Where these are required, they will be separately scoped with appropriately qualified specialists.

10Phase 1 · Workstream 07

AI Governance

Where AI capabilities form part of the product, the assessment covers how they are governed and evidenced.
Where applicable
  • AI governance
  • Model management
  • Model versioning
  • Model change control
  • Clinical risk
  • Transparency
  • Auditability
  • Data provenance
  • Human oversight
  • Responsible AI practices
  • Testing and validation
  • Monitoring of model performance
  • Potential MHRA implications where AI functionality has a medical purpose

Particular attention will be given to how changes to models are governed where those changes could affect clinical outputs.

11Phase 1 · Outputs

Readiness Assurance Outputs

Everything SureReach Ltd receives from the readiness work, produced inside the build and handed over with the MVP. No separate report programme, and no separate fee.
Phase 1
  1. 01Findings and decisions record, one living document maintained through the build
  2. 02Architecture decision records, written as the decisions are taken
  3. 03Security remediation log, closed out inside the build
  4. 04Independent penetration test report and verified remediation
  5. 05Deployment pipeline and release governance documentation
  6. 06Initial MHRA / Software as a Medical Device regulatory position
  7. 07Draft intended purpose and regulatory positioning summary
  8. 08Regulatory and clinical safety evidence gap matrix
  9. 09Year 2 to Year 3 device readiness plan
  10. 10Technical and regulatory risk register
  11. 11Design history file and traceability records at handover
12Phase 1 · Scope

Scope Boundaries

Stated plainly, so there is no ambiguity about what the fixed fee covers.
Separately scoped

The all-in fixed fee of £12,000 covers the MVP build and the readiness assurance carried out inside it, including regulatory scoping, gap analysis and the roadmap described above. There is no separate assessment fee.

The pre-build assessment is significantly reduced. Because Keza Studio builds the MVP, findings are applied as build decisions and recorded once, rather than produced as a standalone review with its own report programme.

It does not include delivery of an end-to-end Class IIa or Class IIb medical-device certification or conformity-assessment programme.

Where these activities are required, Keza Studio can help SureReach Ltd coordinate the programme and technical workstreams, working alongside appropriately qualified regulatory, clinical, quality and conformity-assessment specialists.

Separately scoped, not included in Phase 1

  • Full medical-device technical documentation programme
  • Class IIa / Class IIb conformity assessment
  • Approved Body engagement and fees
  • MHRA fees
  • Formal regulatory / legal opinions
  • Implementation and certification of an ISO 13485 Quality Management System
  • Full clinical evaluation programmes
  • Clinical investigations
  • UK Responsible Person services
  • Formal medical-device registration or regulatory submissions
  • Specialist regulatory consultancy
  • Independent clinical-safety services
  • Specialist testing or certification
13Phase 2 · Build

The full build

Following our call, SureReach Ltd asked us to price and scope the full build of the MVP, not only the assessment and the ongoing technical leadership. This section sets out how we would deliver it.
New in v1.2

Because Keza Studio owns the build, the readiness work no longer needs to run as a separate assessment stage with its own report suite. It is significantly reduced and baked into the build price: architecture, security, UK healthcare readiness and the initial regulatory position are reviewed across the four stages, and each finding is applied as a build decision and recorded once in a findings and decisions record. That is what brings the all-in fee to £12,000 for the same 10 to 12 week delivery. The fractional CTO retainer is optional and begins after launch, once the MVP is in SureReach Ltd's hands.

Stage 1

Weeks 1-3

Foundations

  • Documented software development lifecycle stood up under IEC 62304, with the design history file opened on day one
  • Cloud accounts, environments, infrastructure as code, CI/CD and audit logging
  • Architecture decision records for the data model, alerting pipeline and integration surface

Stage 2

Weeks 3-6

Core MVP

  • Patient and cohort data model, consent and access control
  • SureReach alert logic implemented as a versioned, testable service with full traceability
  • Clinician and administrator interfaces, notification delivery over email and SMS

Stage 3

Weeks 6-9

Assurance

  • Automated test suite with traceability from requirement to test to release
  • Independent penetration test, vulnerability remediation and a disclosure route
  • Clinical safety artefacts prepared for the Clinical Safety Officer to review and sign off

Stage 4

Weeks 9-12

Launch and handover

  • Production cutover, runbooks, monitoring, alerting and on-call handover
  • Technical documentation pack: design history file, traceability records and inputs to the Clinical Evaluation Report
  • Knowledge transfer to the SureReach team, with source code and infrastructure in SureReach owned accounts

Team shape

  • Technical lead and architect (the same person available for the optional fractional CTO retainer, for continuity)
  • Two senior full stack engineers across application, data and integration work
  • Cloud and infrastructure engineer for hosting, CI/CD and observability
  • Quality and documentation support for the IEC 62304 record set

All-in fee

£12,000

One fixed fee covering the readiness assessment and the build as scoped above, delivered over 10 to 12 weeks and invoiced against the four stages. Cloud hosting, email and SMS are paid directly by SureReach Ltd and are modelled in the running cost estimator.

14Phase 2 · Build

Scale roadmap

The patient numbers you set out are the spine of the roadmap. Under each year is what the MVP has to do to hold that load, how it is operated, and the regulatory work that runs alongside.
New in v1.2

Year 1

Up to 50,000

patients on the prototype

Pilot testing, no paying patients

Architecture

Single region, managed Postgres, queue backed alerting, single application tier sized for pilot load

Operations

Baseline SLOs, daily backups tested by restore, manual capacity review

Regulatory

IEC 62304 lifecycle in place, design history file live, DSPT submission supported

Indicative running cost

Indicative: £588 to £1,175 per month

Year 2

144,500

patients on the prototype

First paying cohorts, regulatory groundwork for devices

Architecture

Read replicas, caching layer, multi AZ redundancy across the data tier

Operations

Alerting and dashboards per service, capacity reviews each quarter

Regulatory

Design history file maintained through change control, risk file updated per release, device regulatory and operational groundwork completed

Indicative running cost

Indicative: £1,345 to £2,690 per month

Year 3

622,514

patients on the prototype

National scale, devices tested and introduced

Architecture

Service separation for the alerting pipeline, event streaming, warm standby

Operations

On call rotation, incident review process, load testing before each major release

Regulatory

Clinical Evaluation Report inputs complete, supplier information ready for the Approved Body, device introduction supported

Indicative running cost

Indicative: £5,454 to £10,907 per month

Year 4

1,323,517

patients on the prototype

Europe market expansion

Architecture

Partitioned data tier, regional isolation, asynchronous batch processing

Operations

Load test gates in CI, performance budgets enforced, automated failover drills

Regulatory

Post market surveillance data feeding the risk file, periodic safety reporting

Indicative running cost

Indicative: £12,078 to £24,155 per month

Year 5

2,964,423

patients on the prototype

African market entry, multi region resilience

Architecture

Multi region active capacity, capacity planning baked into the roadmap

Operations

Continuous performance budget, cost per patient tracked as an engineering metric

Regulatory

Annual lifecycle and quality reviews, audit ready documentation at all times

Indicative running cost

Indicative: £26,967 to £53,935 per month

Capacity work is planned a year ahead of the volume, so the architecture change lands before the patients do. The indicative running costs come from the same model as the estimator further down this proposal.

15Phase 2 · Build

Regulatory and clinical compliance

The MVP is classified Class IIa, so the build carries obligations on us as the software supplier. These are the commitments we make.
New in v1.2

IEC 62304 software lifecycle

In the agreement

Keza Studio develops under a documented software development lifecycle consistent with IEC 62304, applied at the rigour required for a Class IIa device, covering planning, requirements, architecture, implementation, verification, release and maintenance.

Technical documentation handover

In the agreement

We produce and hand over the technical documentation supporting the regulatory roadmap: the design history file, traceability records from requirement through to verification, and the technical inputs to the Clinical Evaluation Report.

ISO 13485 alignment

In the agreement

We work in alignment with ISO 13485 as it applies to software suppliers, including document control, change control, competence records and supplier obligations.

Clinical Safety Officer sign off

In the agreement

The SureReach Clinical Safety Officer has the right to review and sign off safety relevant design decisions before release. No safety relevant change ships without that sign off.

Conformity assessment co-operation

In the agreement

Where a SureReach partner or a UK Approved Body requires supplier level information during conformity assessment, we provide it, including access to our lifecycle records and to the engineers who did the work.

16Phase 2 · Build

Data, security and access

How we handle data during the build, and what has to be proven before anything goes live.
New in v1.2

No live patient data in development

In the agreement

Keza Studio does not access live patient data during development. We build and test against synthetic or properly anonymised data sets, consistent with UK GDPR and the NHS Data Security and Protection Toolkit.

Data processing terms

In the agreement

Where any processing of personal data is unavoidable, it happens only on documented instruction from SureReach Ltd as controller, under written processing terms covering purpose, retention, sub processors, international transfers and deletion.

Security testing before go live

In the agreement

An independent penetration test is completed before go live, findings are triaged by severity, and agreed remediation is verified before release.

Vulnerability disclosure

In the agreement

We establish a vulnerability disclosure route and reporting obligations, with defined response times by severity and a duty to notify SureReach of any suspected incident without delay.

Access control and audit

In the agreement

Least privilege access to SureReach owned cloud accounts, individual named accounts with multi factor authentication, and an audit trail of access and changes.

17Phase 2 · Build

Intellectual property and confidentiality

Ownership of everything we build for you sits with SureReach Ltd. The alert logic methodology is treated as your trade secret.
New in v1.2

IP ownership remains with SureReach

In the agreement

Intellectual property in the MVP, in its entirety, remains with SureReach Ltd. Keza Studio claims no ownership interest in the product we build for you.

Unambiguous assignment on creation

In the agreement

All source code, algorithms, documentation and design outputs produced under this engagement vest in SureReach Ltd on creation, with a present assignment of all such rights and no dependency on final payment for the assignment to take effect.

Pre-existing Keza tools and frameworks

In the agreement

The assignment extends to any pre-existing Keza tools or frameworks incorporated into the build. Where we retain background IP in a general purpose component, SureReach receives a perpetual, irrevocable, worldwide, royalty free licence back to use, modify and sublicense it as part of the MVP.

Moral rights waiver

In the agreement

Each individual Keza Studio developer who contributes to the build waives their moral rights in the work, to the extent waivable in law, and we secure that waiver as a condition of anyone joining the project.

Non-infringement warranty

In the agreement

We warrant that the delivered code does not infringe third party intellectual property rights, that all third party components are used under compatible licences, and we maintain a bill of materials so licence positions are auditable.

Alert logic as protected trade secret

In the agreement

The SureReach alert logic methodology is named in the agreement as trade secret material owned solely by SureReach Ltd. It is not shared with any external party, is not reused in any other engagement, and access is restricted to named individuals bound by confidentiality.

Most of these obligations already sit in our General Services Agreement. On acceptance of this proposal we draft the full agreement tailored to this build, covering IP assignment, licence back of background IP, moral rights waivers, the non-infringement warranty, the alert logic confidentiality provisions, change control, continuity and termination. The summaries on this page state our commitment in plain English; the agreement is the operative document.

18Phase 2 · Build

How we work together

Change control, continuity and the rights you hold if we do not deliver.
New in v1.2

Change control

In the agreement

Any change to scope, cost or timeline is raised as a written change request setting out the change, the impact on price and schedule, and the regulatory consequence. Work on the change starts only once SureReach approves it in writing.

Key person risk and continuity

In the agreement

Named individuals are recorded in the agreement, no single person holds undocumented knowledge, and a nominated deputy shadows the technical lead. Source code, infrastructure definitions and documentation live in SureReach owned accounts throughout, so delivery can continue without us.

Termination for non-delivery

In the agreement

SureReach may terminate for material non-delivery against agreed milestones, following written notice and a defined remedy period, with payment due only for work accepted to that point.

Termination on change of control

In the agreement

SureReach may terminate if control of Keza Studio changes, with an orderly handover of code, documentation and credentials at our cost.

Reporting cadence

In the agreement

A weekly written progress note, a fortnightly demonstration of working software, and a monthly review against milestones, budget and risk.

19Phase 2 · Build

Track record

The profiles below describe the kind of client and delivery this build resembles, followed by recent work that maps directly onto it. Named references and full case studies are available on request, and we are happy to put you in touch directly.
New in v1.2

Regulated healthcare software

Founder led companies bringing a clinical product into a regulated market, needing a documented lifecycle and evidence an Approved Body or NHS buyer will accept.

Pilot to national scale

Prototypes moving from a pilot population to national volumes, where the data tier, notification pipeline and cost per patient all have to be re-engineered as the numbers grow.

International delivery

Founders building for more than one country, where the same product has to hold up across different markets and regulatory contexts. Recent international work includes Jett Holland-Parker (Starlit Whispers) and Sunkanmi Ayenimo (EduBrighter), with references available on request.

Prototype to market ready product

Organisations with a working prototype that now needs to be rebuilt to a standard a regulator, a health system buyer and an investor will each accept.

Keza Studio portfolio, including L'Oréal, HP and NatWest Bankline

Regulated and high volume delivery

Work delivered under security review and compliance sign off for financial services, consumer and enterprise platforms, including transaction processing at scale, high availability targets, accessibility requirements and audited release governance across millions of users.

Evidence that the engineering practice holds at the volumes the scale roadmap anticipates, and that the assurance posture NHS procurement and information governance teams look for is something we already work under.

NHS Blood and Transplant

NHS DonorPath

A secure mobile tool that replaced paper forms for specialist nurses across more than 260 hospitals, digitising 18,000 forms a year, reducing paperwork by 70% and saving the NHS up to £300,000 annually.

Directly comparable to the SureReach build: regulated healthcare data, time-critical clinical workflows, national-scale deployment, and a documented, auditable system that NHS buyers can trust.

20Phase 3 · Fractional CTO

Technology Strategy

Ongoing strategic technology leadership for SureReach Ltd's UK operations, complementing and coordinating the technical resources already in place.
Phase 3
  • Own and maintain the UK technology roadmap.
  • Define technical strategy.
  • Review architecture decisions.
  • Ensure scalability.
  • Support product planning.
  • Guide technology investment decisions.
  • Balance commercial priorities with technical delivery.
  • Coordinate technical priorities arising from UK healthcare and regulatory requirements.
  • Ensure that regulatory considerations are incorporated into product and technology decisions where applicable.
21Phase 3 · Fractional CTO

Engineering Leadership

Strengthening delivery discipline and engineering standards across the technical resources already in place.
Phase 3
  • Coordinating development activities.
  • Defining sprint priorities.
  • Reviewing technical designs.
  • Conducting architecture reviews.
  • Supporting code-quality initiatives.
  • Managing technical risks.
  • Providing technical mentoring where appropriate.
  • Establishing engineering standards.
  • Improving documentation.
  • Coordinating remediation work.
  • Acting as the technical bridge between management and engineering.
22Phase 3 · Fractional CTO

DevOps & Platform Engineering

A delivery capability that keeps improving, with governance appropriate to healthcare.
Phase 3
  • CI/CD pipeline implementation and optimisation
  • Automated testing strategy
  • Release governance
  • Infrastructure as Code
  • Environment management
  • Cloud architecture optimisation
  • Platform monitoring and alerting
  • Operational resilience
  • High-availability planning
  • Incident-management processes
  • Release traceability
  • Rollback processes
  • Production-change governance
23Phase 3 · Fractional CTO

UK Healthcare Technology Leadership

Continuous guidance across the standards, governance and stakeholder expectations of UK healthcare.
Phase 3

Ongoing coverage

  • NHS digital and technology standards
  • NHS procurement readiness
  • Clinical-safety processes
  • DCB0129
  • DSP Toolkit readiness
  • Cyber Essentials Plus preparation
  • Information governance
  • Healthcare interoperability
  • Security governance
  • MHRA and medical-device considerations where applicable
  • Engineering coordination
  • Architecture governance
  • DevOps and deployment governance
  • Stakeholder engagement
  • Technical reporting
  • UK healthcare technology leadership
  • Regulatory delivery coordination where applicable
24Commercial

The investment

One all-in fixed fee for the build with readiness assurance built into it, and the technical leadership retainer optional afterwards.

Phases 1 and 2 · all in, fixed fee

New in v1.2

£12,000

One fixed fee covering the full MVP build with UK technical and digital health readiness assurance built into it, no separate assessment fee, delivered over 10-12 weeks under a documented IEC 62304 lifecycle, with all intellectual property vesting in SureReach Ltd on creation. Invoiced against the four build stages.

Reduced from £16,384: because Keza Studio owns the build, the pre-build assessment is significantly reduced and its remaining substance is priced inside the build.

Phase 3 · optional retainer

£800per month

Fractional CTO / UK Technical Lead, available after launch if SureReach Ltd wants ongoing leadership. Optional, taken up at handover, outside the all-in fee and reviewed periodically.

Cloud hosting, email and SMS are third party costs paid directly by SureReach Ltd and are modelled in the running cost estimator below. The optional retainer is billed monthly only if taken up. Any specialist work outside this scope is quoted separately and agreed before commencement.

Figures quoted in v1.2, 24 August 2026. Exclusive of VAT.

25Commercial

Running cost estimator

Cloud hosting, email and SMS are third party costs paid directly by SureReach Ltd. They are not part of the build fee and we do not mark them up.
New in v1.2

The estimator below is an indicative model for budgeting. It uses the same modelling approach as our earlier AWS cost estimates, rebased on patient volume. Figures are on-demand list prices and exclude reserved instance or committed use discounts, which typically reduce compute and database costs by 30 to 40 per cent once volumes are predictable. Actual costs will vary.

Estimate, not a quotation

The figures below are an indicative model for budgeting. They are based on published on-demand list prices, the assumptions you choose and a GBP conversion rate. They are not a quotation or commitment from any cloud provider, and actual costs will vary with usage, discounts and negotiated rates.

Assumptions

Patients on the prototype144,500
Monthly active share25%
Alerts per active patient4 / month
Sent by SMS30% SMS / 70% email
Documents stored per patient2 MB

Redundancy

Lowest cost, single availability zone

Indicative monthly run cost

Estimate

£1,731per month

range £1,298 to £2,597 · £20,774 per year

Active patients

36,125

Notifications

144,500

SMS

43,350

Cost per patient / month

£0.012

Estimated monthly running costs by service
ServiceLowExpectedHigh
Application compute2 units, Single AZ£83£111£166
Load balancing1 balancer£15£19£29
Database1 node plus storage£70£94£141
Object storage282 GB of documents£4£5£8
Data transfer741 GB outbound£40£53£79
Backup and DRSnapshots and retention£16£22£33
Monitoring and loggingMetrics, traces, log retention£37£50£75
SMS gateway43,350 messages£1,027£1,370£2,055
Email service101,150 messages£6£8£12
Estimated monthly total£1,298£1,731£2,597

Estimate based on selected assumptions. For budgeting and planning only.

About these figures

  • Indicative model for budgeting. Not a quotation or commitment from any cloud provider.
  • Based on published on-demand list prices for the London region, converted at the rate shown.
  • Excludes reserved instance, committed use, enterprise-negotiation or spot discounts, which typically reduce compute and database costs once volumes are predictable.
  • Message costs assume UK mobile numbers and the quoted email volumes.
  • Actual costs will vary with usage, provider pricing changes and negotiated rates.

See the "About these figures" note above for the assumptions and limitations behind this model.

26Commercial

Additional Consultancy

Specialist support that may be required alongside the engagement. Scope and cost are agreed in advance.
Separately scoped
  • Medical-device regulatory expertise
  • Quality-management expertise
  • Clinical-safety expertise
  • Clinical-evidence expertise
  • Cybersecurity testing
  • Penetration testing
  • Accessibility testing
  • Interoperability expertise
  • Approved Body / conformity-assessment support
27Commercial

Why Keza Studio

Keza Studio combines extensive software engineering leadership with practical experience delivering secure, scalable digital solutions within regulated environments.

Our focus is not simply delivering technology, it is ensuring technology supports business growth, operational excellence and successful market adoption.

For SureReach Ltd, this means bringing together the MVP build, technology strategy, deployment maturity, UK healthcare readiness and regulatory coordination into one coherent programme under a single fixed fee.

You own the result outright. Source code, infrastructure definitions and documentation sit in SureReach owned accounts throughout, so the MVP and its evidence trail are yours from the first commit.

By acting as SureReach Ltd's UK technology leadership partner, we will help establish the governance, engineering capability, regulatory readiness and deployment maturity required to scale confidently into the UK healthcare market.

28Commercial

Next steps

Upon acceptance of this proposal, Keza Studio will:
  1. 01Confirm project scope, product boundaries, timelines and execute General Service Agreement.
  2. 02Schedule stakeholder and technical workshops.
  3. 03Conduct an intended-purpose and UK regulatory-scoping workshop.
  4. 04Stand up the documented lifecycle, environments and delivery pipeline in Stage 1.
  5. 05Build the MVP across the four stages, with the readiness assessment running alongside.
  6. 06Establish the initial MHRA / medical-device regulatory position where applicable.
  7. 07Review architecture, security, deployment and UK healthcare readiness as the MVP takes shape.
  8. 08Present findings, decisions and priorities to SureReach Ltd leadership at each stage.
  9. 09Agree any separately scoped specialist regulatory work required.
  10. 10Hand over the MVP and, if SureReach Ltd wishes, take up the optional Fractional CTO / UK Technical Lead retainer.

Acceptance and signature

This proposal is issued as v1.2, dated 24 August 2026, by Keza Studio Group Ltd. Completing this block records a dated acceptance by an authorised signatory of SureReach Ltd. A countersigned copy follows by email.

Prepared by Keza Studio Group Ltd · v1.2 · 24 August 2026

Signed for and on behalf of Keza Studio Group Ltd

Francis Gatsinzi

on behalf of Keza Studio Group Ltd

We look forward to supporting SureReach Ltd as a long-term strategic technology partner and helping establish a successful, secure, scalable and appropriately governed presence within the UK healthcare sector.

Keza Studio (Keza Studio Group Ltd) · Francis · 24 August 2026 · v1.2

Keza Studio (Keza Studio Group Ltd) · Proposal for SureReach Ltd · v1.2 · 24 August 2026